Tone/Voice:

• Peruse the client website to get a feel for tone and voice.
• If there is no website to refer to, use a natural, conversational tone.

Keywords:

• The product names are listed in the “Article Topic” column and should be used in the copy at least once (ideally in the first sentence or two).
  • Remove any “-” when using the keyword and capitalize it how it is shown on the product page.
    • comfort-zone-240v-5000w-garage-heater-cz220 would be Comfort Zone 240V 5000W Garage Heater CZ220
• Each keyword (if any) only needs to be inserted one time, and then can be used naturally throughout.

Format:

• URL you are rewriting at the top of page (if applicable)
• Keywords
• Title of Product
• One intro paragraph about the product
  • Bullet list with product features/benefits (including any pertinent info like dimensions, colors, specific benefits, etc.)

• Save the article as the product name.
• Please put Rural King in the email subject line. – Include order #

Example Product Description #1:

Vega

Vega | Kizlyar Supreme

Make sure you’re equipped every day with the Vega knife. The reversible pocket clip allows the knife to fit your needs, and a thumb disc makes deployment a cinch. The blade features a titanium finish.

Specifications:

• Blade Steel: 440C
• Blade Length: 3.6”
• Handle: Textile Micarta

Example Product Description #2:

http://www.paperlanternstore.com/hanging-bottle-candle-holder-burnt-orange.html

hanging bottle candle holders, LED Candle, tealight candle holders

Hanging Bottle Candle Holder – Burnt Orange

Fashioned from high-quality glass and metal, our hanging bottle candle holders in burnt orange are the perfect unique accent for your nighttime event. When you’re looking to add sparkle in a way that minimizes the need for complicated electrical wiring, these tealight candle holders will quickly become your simple go-to option.

By pulling up the metal insert, you can insert a tealight or LED candle of your choice, allowing you to take the lighting for your outdoor wedding, garden party, or other event to the next level with great ease. Never before has it been so simple to create illuminated, whimsical ways than by using our hanging bottle candle holders available in a variety of styles and colors, including burnt orange (depicted) and others.

Product Features:

• Bottle Dimensions: 3.5″W x 9″H
• Bottle Dimensions w/ Hanger: 3.5″W x 11″H
• Bottle Dimensions From Top of Hanging Chain to Bottom: 3.5″W x 23″H
• Color: Burnt Orange

 Example Product Description #3:

Coil tarps, coil covers, coil bags

Coil Tarps

Coil tarps are a must for transporting loads of steel coils on flatbed trucks. In order to keep the coils secure, a specialty coil cover should be used that is designed to fit securely around the load. This type of tarp is generally constructed out of a large rectangular tarp and two rounded sections, giving a three dimensional cylindrical shape. Our coil tarps are made of high quality vinyl that won’t crack in freezing conditions, meaning that they will be very long lasting.

Coil bags come in a variety of sizes to perfectly fit any size of coil. They feature heavy-duty 2 inch nylon webbing at the hems and sturdy brass grommets every 2 feet so that the tarp can be secured to the truck bed.  Two rows of D rings at regular intervals give you multiple points to secure the tarp to the truck bed to ensure total security for the tarp and underlying coil.

Features:

• Hems are reinforced with 2” webbing and double stitched
• Solid toothed brass grommets every 2 feet along hems
• Two rows of D rings for cinching tarp down
• Heavy duty 18 oz vinyl
• -40 degrees C cold crack
• 22 lbs
• Black

Our tarps are engineered to be tough, durable, and long lasting. They are made with the highest quality materials and designed to give you confidence in hauling heavy loads.

Example Product Description #4:

Oakley Fuel Cell glasses, Oakley SI Fuel Cell sunglasses

Oakley Glasses

When you are deployed in the line of duty, your eyes need the highest level of comfort and protection available. You don’t have time to deal with the blinding sun, or even less, the long-term effects of sun damage. That’s why Oakley Fuel Cell glasses are perfect for our military service members. These glasses have an unsurpassed ability to filter UV, coming in at 100% for UVB, UVA and UVC. The architecture of the frames of the glasses allows for increased side protection as well as extended clarity in your peripheral view.

Oakley SI Fuel Cell sunglasses feature technologically advanced lenses cut from a single curved piece of optically pure Plutonite®. The lenses are precisely and perfectly fit and optically adjusted to the frame, which is made from lightweight, durable, and stress-resistant O Matter® material. These sunglasses are impact rated, so you can feel confident that you are receiving the protection you need when performing your military duties.

Benefits and Features:

• Comes with the POLARIC ELLIPSOID geometry (dual lenses that are cut from a toric shield)
• Includes 100% filtration of UVA, UVC, and UVB through the Plutonite lens; also protects and filters up to 400 nm of blue light
• Lightweight O Matter frame material provides comfort from sun up to sun down
• Lenses are aligned precisely with Three-Point Fit
• Performance standards of glasses meets or exceeds the basic standards of ANSI Z87.1
• Offer resistance against High Velocity and High Mass impact based on test methods of ANSI Z87.1
• Come with Ceratoke Generation II Firearm Coatings

On top of being fully functional for battlefield situations, Oakley Fuel Cell glasses are also designed to look amazing.  With these glasses you can look good and get work done – the best of both worlds.  Get yourself a pair today!