Information
Last Updated: 7.29.19
Contact: [email protected]
- The client is wanting to rewrite and/or create new content to their category pages while adding relevant keywords. Remember that with category pages you are not writing about a specific product, but rather the overall category that these products will fit into. They want these category pages written in a natural, conversational tone that broadly describes the product types, uses, benefits and reasons to buy them. Basically you just need to go to the URL for each category page, look at the products located there and add to and improve the copy while naturally working in the keywords.
- Check out their website to be familiar with the company and as a way to get info to write the page.
Tone/Voice:
- Peruse the client website to get a feel for tone and voice.
- If there is no website to refer to, use a natural, conversational tone.
Keywords:
- The category pages are listed in the “Article Topic” column and should be used in the copy at least once.
- Each keyword only needs to be inserted one time, and then can be used naturally throughout.
Format:
- Title of Category Page
- Meta Description
- 50 words for above the links
- 50 words for below the links
Use the placeholder [VEHICLE] one in the description above the links and once in the description below.
Add-Ons (Check special instructions to see which to include):
Add-Ons DO NOT count toward your overall word count.
Meta Description: A 160 character description of what the article is about. Try to include at least one keyword. (https://submit.bkacontent.com/2016/11/08/ots-meta-descriptions-2/)
- Submit content through this Google Submission Form
- Be sure to include the parent category (column F)
- Send a copy in a word document to [email protected]
Brake System – Auto Parts
META DESCRIPTION: meta description goes here
ABOVE
It doesn’t matter if you drive a car or truck; you need your brakes to work every time you step on the brake pedal. Your braking system is the single most vital safety system on your [VEHICLE], and keeping it running at peak performance means doing regular and routine maintenance checks. StockWiseAuto.com carries a wide selection of the brake components you need from the aftermarket and OEM manufacturers you trust to keep you and your family safe.
BELOW
The squealing sound you hear when you press the brake pedal means you should check your brake pads and replace worn pads with a new set of high-quality replacements. Knowing the signs of imminent brake failure means you have time to repair your braking system before you find yourself in an accident. Checking your brakes when change your oil, is a great way to spot potential problems before they become dangerous.
You can keep your brakes working in peak condition by paying attention to them and replacing any worn parts when necessary. Whether you’re looking for drums and rotors, disc pads or brake shoes, StockWiseAuto.com has the parts you need for your [VEHICLE] at the lowest prices.