Information
Last Updated: 3.6.19
Contact: [email protected]
- AutoGravity is an automotive website with car listings. You’ll be creating a “car review” for their website.
- Landing pages are usually the first interaction a company has with its customers. The content should contain specific information that positions the company as experts in the industry. Consumers can see right through fluffy content with no substance and will likely judge a company based on its copy. Take the time to research the company and its services before starting to write so we can represent those companies effectively.
Landing Page Training Link: http://training.bkacontent.com/?page_id=246
Tone/Voice:
- Write in first person, as if you were the company.
Keywords:
- Use each keyword at least once, but no more than 2-3 times.
- Use the make and model within the first sentence and last sentence of the page as well as throughout it.
- If city names are included, please use them where possible (as long as they fit naturally).
Format:
- Break it up with subheads
- Use bullets and numbered lists
- Use occasional bold and italics
- Keep paragraphs short and concise
- Cite and provide links to great sources (e.g. known authorities)
- Reference resources
- Reference the data source for facts
- DO NOT reference any of the following websites:
- com, cargurus.com, cars.com, truecar.com, edmunds.com, KBB.com, CarFax.com, Cargroove.com, AutoFi.com, Carvana.com, costcoauto.com, carmax.com, shift.com, autobytel.com, Autoweb.com, cargurus.com, carblip.com, RouteOne, DealerTrack, Blinker.com, autolist.com
- Aim for an 8th-grade reading level
- For questions and answers in the content (use journalism style):
- Ask or state each question in a subtitle or single line
- Next, answer the questions concisely in 40-60 words
- Write content to support that answer below the concise core answer
Content Sections
Top Features
This will be a bulleted list of new high points for the latest model year.
Pros and Cons
Bulleted lists of the pros and cons of the latest model.
Discussion / description copy
Introduce and discuss the model in long-form copy. This should be presented with sub-heads and should be web-formatted for fast skimming on a mobile device.
A discussion of top features and what this vehicle model is known for.
Include a discussion of the target market for the model and any things the vehicle is noted for.
Include common questions asked about the model and a concise answer directly below that question in 40-60 words. These may occur throughout the content wherever appropriate.
Model History
Include a history of the model of vehicle, including anything notable. Some models may have a long history and notes about the changes and the year of those would be useful if available.
- Save the pages as the page name followed by the title
- Please put AutoGravity in the email subject line.
- Send completed content to [email protected]