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Doctor Genius Webpage Styleguide

by | May 1, 2023 | Uncategorized

Information

 

Last Updated: 9.19.19
Contact: [email protected]

 

  • You are creating web pages for clients’ websites regarding services they perform/provide.
  • The content should contain specific information on the given vertical/industry that positions the company as experts in the industry – without calling them experts. Consumers can see right through fluffy content with no substance and will likely judge a company based on its copy.

Tone/Voice:

  • Should be positive, but informative
  • Must demonstrate our client is an expert
  • Write in first person, as if you were the company. Doctor Genius is not the company – Doctor Genius is an agency. They do not provide us with the client name. The easiest way around it is to use “We,” “Our team,” etc.
    • Research other similar agencies with similar services to get info on the procedures listed.

Keyword

  • If Keyword is a treatment or includes the word “Treatment,” shift focus to the
    • Benefits of the service from our client over the
      • Symptoms
      • Causes
    • Reasons the patient may need treatment
    • The treatment process
  • If Keyword is a condition, disease or illness, then focus on the
    • Benefits of treatment for it
    • Symptoms and causes of it
    • Signs the patient may need treatment
    • The Treatment process

Format

  • The introduction needs to be 3-4 sentence paragraphs with a third single call to action
    • The introduction needs to be written in a positive tone.
  • The first two paragraphs cover:
    • The Topic of the page
      • The keyword
      • The focus of the page
    • Some details about the procedure, but save most for later down the page
      • Save most details for later down the page
      • Give one or two facts
    • The first sentence of the first paragraph needs to have a positive tone
    • The last sentence of the first paragraph needs to
      • Be a definition of the keyword
      • Start with the keyword
        • Example: “Teeth whitening involves…”
        • Example: “Chronic back pain occurs when…”
      • The first sentence of the second paragraph needs to
        • “[Keyword] is available at [[DBA]] in [[CIT]] and the surrounding area.”
          • If the keyword is an illness, disease of condition, then
            • Use the word “Treatment” after it
            • Example “Back pain treatment is available at [[DBA]]…”
          • Paragraphs in later sections should be at least 3-4 sentences each.
            • Use emotive words that draw the reader in
            • Write a final sentence that hooks them to the service provider
              • Ensure the call to action includes something along the lines of
                • “Call us at [[PHONE]]…”
              • End with FAQ sections with 6-8 questions
                • 3 sentences minimum for answers
                • Answers with multiple steps or multiple ways of solving should be broken into bullets.
                • Questions should be specific
                  • Imagine questions that one might ask Alexa, Google, or Siri
                  • Example: “How Can I Tell the Difference Between a Cold and Strep Throat?”
                • Put in call-outs: import quotes that draws you in or what is commonly referred to as a “pull quote.”
                  • At least one call-out is needed
                  • Limit of three call-outs
                  • Format:

Call-Out

“In many cases, people will follow the bad advice of friends or family and make the condition worse.”

●     Use Hyperlinks

*hint: look for “.edu,” “.org,” and “.gov” in the domain name.

Examples:

  • US Departments (e.g. FDA)
  • Associations (e.g. American Dental Association)
  • University Studies
  • Journal and Scholarly Publications (e.g. The New England Journal of Medicine)
  • org
  • WebMD
  • (Use only when discussing post-treatment care or in-home remedies; these are not for every content page and may only be needed during FAQS) Add hyperlinks that source where you can shop for products associated with a treatment (e.g. “Popular skin care remedies include: Neosporin®, Benadryl®, and equate®.”)
    • Always suggest more than one product and brand.
    • Use 3-5 examples everytime you list a product
    • Always link to a retailer like Amazon, Walmart, Target, Walgreens, Rite Aid, CVS
      • Never link to the same reseller/retailer twice in a row
      • Limit of two links per reseller/retailer per page
      • Use the reseller/retailer only once per list
    • Never link directly to the manufacturer’s page (e.g. fixodent.com, Colgate, Oral-B, Crest, Band-Aid, Gold Bond Powder, etc.)
    • Never hyperlink a term or statical information to a Company or its blogs (e.g. Oral-B®, Band-Aid®)

*hint: if it ends in .com and is not WebMD, then it’s not a credible source

  • You must add the correct trademark symbol
    • ™
    • ®
    • SM
  • Example of correct use: “If a solution is advised, there are several popular brands to choose from: Efferdent®, Polident®, and Retainer Brite®”
  • How to Hyperlink:
    • In the same sentence or the next sentence, state the source of information and hyperlink the source
    • Writing a hyperlink this way is okay, but less preferable
    • Rules of use:
      • Never use the same hyperlinked source more than twice
      • Never use the same hyperlinked source twice in a row
      • Never hyperlink a term to a page that defines the term (e.g. never do this: “Cosmetic Dentistry is …”)
        • If you are going to talk about ‘“cosmetic dentistry,” then just explain what it is
      • Be careful not to hyperlink any word:
        • If you hyperlink the word “Americans,” it is assumed that the hyperlink will send you to a source that defines “Americans”
        • If you only hyperlink “heart attack,” it is assumed that clicking on the link will take you to a source that describes a heart attack
      • Try to work lists or bulleted list into every article
        • Use a numerical list when order or sequence is important or if the amount of options is finite
          • g. “steps to cleaning teeth at night”
          • g. “Types of dental bridges” when there are only four types
        • Use traditional bulleted list (“⦁”) when describing something with multiple or infinite options or when details have mutually exclusive answers
          • g. “advantages and disadvantages” sections
          • g. options the client has for replacing teeth
        • Use square bullets (“￭”) for lists with just the names of and no description following the bullets
          • g. Lists in intro or first paragraph when options are discussed in greater detail later in the article
          • Should be used when the keyword discusses “options”
        • When creating a list, each bullet should be followed by at least three sentences. The exception would be squared lists.

 Never use a Questions as a header

Not only is it lazy, but most questions automatically take out 50% of your audience, especially “Yes or No” questions:

  • Ever wonder how teeth whitening works
    • Yes – Maybe they keep reading
    • No – They click to another source
  • Do you know the signs of chronic back pain?
    • Yes or no?
    • If they’re already searching this topic online, then the answer is probably yes
      • This question isn’t necessary
      • And increases the chance of a patient leaving the webpage

Write Descriptive Headers

  • Headers should be a sentence that describes what is written below, but without a period
    • g. “How to Prepare Your Home After Getting a New Prosthetic”
    • Headers must be more than one word

Filler words are not an option

  • Saying “usually fairly standard” is saying the same thing with three separate words
  • Look out for words like “very,” “often,” “usually,” “much better,” etc.

1.    Short code

Each short code listed below goes in place of the actual information for the client. (Don’t include short code in the introductory paragraph, unless otherwise specified.) 

  1. [[DBA]] – Practice Name (At least once per page; Max of 2 mentions) 
    1. Include either after the first paragraph of the intro, or the first or second paragraph of the body
    2. Optional to include somewhere in the last three paragraphs of the page (last three including the conclusion section)
    3. Examples
  1. Willshire Chiropractic
  2. Denver Dental Solutions
  1. [[DOCTOR]] – Clients Name and Title (Never write out, unless otherwise specified)
    1. Dr. Devons, MD
    2. Dr. Stephens, MD, FACOG
  1. [[PHONE]] – Practice Phone Number  (At least once per page; Max of 2 mentions) 
    1. Include somewhere in the last three paragraphs of the page (last three including the conclusion section)
    2. Optional to include either after the first paragraph of the intro, or the first or second paragraph of the body 
  1. [[CITY]] – Location of Practice  (At least once per page; Max of 2 mentions) 
    1. Include either after the first paragraph of the intro, or the first or second paragraph of the body
    2. Optional to include somewhere in the last three paragraphs of the page (last three including the conclusion section)

DO NOT use the word “Expert or Specialist” unless instructed to do so

Avoid Being Repetitive  

  • Sometimes there is only one way to say something and you’ll have to repeat (e.g. “chompers” is an unacceptable equivalent to teeth)
  • Non-exact synonyms are best when grammatically correct (e.g. routine, daily, regimen)
  • Use the word “you” sparingly
    • Sentence that say “Our dentists care for you” would not make sense to new patients → instead use “patients”
    • There are times where words like “patients” or individuals would be too impersonal: “follow these steps to keep one’s dentures clean and in good shape” → instead use “you”

Once the page is complete, go through this list and ensure all elements are on the page

Don’t make any kind of claims.

  • If you are discussing a non-surgical treatment, saying no medication is needed is not always true. For instance, some people may continue to combine chiropractic treatment with physical therapy and pain relief medication temporarily.
  • Saying there will be no side effects of chiropractic care does not seem accurate since there may be mild soreness following chiropractic treatment.
  • Avoid mentioning children in any service page unless instructed to do so. For instance, do not say chiropractic treatment is a safe option for people and kids of all ages. Chiropractic treatment for children is not offered by all clients.

Along with avoiding any form of claims, avoid saying the following types of phrases:

  • “You will only need one appointment for treatment” (Change to something more like “After the initial appointment, we can determine the type of follow-up care the patient may need.”)
  • Anything with the word “Cure” (Never use this word)
  • “There will be no side effects.” (Change to something like: “While there may be minimal to no side effects, patients will need to keep an eye out for any sudden changes in their condition. If any signs of possible side effects occur, call us immediately.”)
  • “Patients of all ages can receive this treatment.” (Change to something like “If you are curious to learn more about this treatment and see if you or a loved one are candidates for it, call us at <<PHONE>> today.”)

Do not use the word “best” to describe our client’s services. Doing that makes a claim that this is the best service over competitors. Don’t use a sentence like this:

“Victims of car accidents will get the best results if they seek care as soon as possible after a collision, as this will begin healing right away and prevent more serious symptoms.”

I understand the use of best was not meant to be interpreted that way, but consider this instead:

“Victims of car accidents need to seek chiropractic care as soon as possible. The sooner they seek treatment, the sooner they can begin healing and recovery.”

Saving Instructions:

  • Save as the Page Name followed by the ID #

Example:  Spinal stenosis 9790

  • Please put Doctor Genius and the Page Name in the email subject line. – include ID #

Example:  Doctor Genius_Spinal stenosis 9790

Multiple Teeth Replacement Options

 

Multiple Teeth Replacement Options

Losing teeth is a natural part of getting older. For some patients, physical trauma may be the cause factor instead of age. Over time, people may feel burdened by insecurities related to physical appearance and difficulty chewing. Multiple teeth replacement options may resolve tooth loss by filling in the gaps, even if there is total loss.

Multiple teeth replacement options are available at [[DBA]] in [[CITY]] and the surrounding area. We offer both temporary and permanent solutions to help reclaim a healthy smile.

If you are ready to find out about possible solutions, give us a call today at [[PHONE]].

Causes of Tooth Loss

According to the American College of Prosthodontists, people who are missing at least one tooth in the U.S. total 178 million. In addition to this, 40 million Americans have no teeth at all. In fact, of adults between the ages of 65 to 74, 30% have no natural teeth.

Several factors contribute to this. The one most patients are aware of is tooth decay. Cavities eat away at the enamel and can either cause a tooth to come loose or begin to hurt so badly that a patient requests its removal. Poor oral hygiene can cause tooth decay. This includes not just failure to brush regularly but forgetting to floss.

Smokers also have a higher than normal risk of losing teeth. This is due largely in part to a higher probability of getting gum disease. Gum disease, also known as periodontal disease, is one of the leading reasons worldwide for tooth loss in adults.

Some health conditions may also trigger tooth loss irrespective of the close attention a person may pay to oral hygiene. Three such diseases include rheumatoid arthritis, diabetes and hypertension. People who have any of these conditions need to maintain regular checkups at the dentist throughout the year.

Finally, facial trauma may result in tooth loss. Potential incidents include car accidents, falling down the stairs or suffering a sports injury. When this happens, teeth not only come loose but may crack or break. The resulting pain in these situations may force patients to make decisions quickly.

Treatment of Tooth Loss

Many people feel devastated when experiencing tooth loss, regardless of how it happens. Thankfully, there are cost-effective and permanent solutions at the ready. These two factors may not always overlap, but patients with insurance may find that even the costliest restoration options become affordable.

1. Dentures

Dentures offer the most affordable solution, especially for total tooth loss. Sometimes called removable partial dentures or false teeth, patients can take these teeth out for cleaning or sleeping.

Dental prosthetists make dentures by fixing the replacement teeth to a base made of plastic that should match the natural appearance of the gums. If there are natural teeth still present, a clasp may help the dentures to fit more securely by attaching to those teeth. [[DOCTOR]] may also recommend caps or crowns to improve the fit between the dentures and a patient’s natural teeth.

Patients who choose dentures love that there is no surgery involved. Also, dentists only need to make minor adjustments to the existing teeth. Even so, dentures take some getting used to and may cause difficulty with eating and speaking.

2. Fixed Bridges

Fixed bridges present a more expensive but also more permanent option. Younger people may prefer this option over dentures. This takes several visits to accomplish and once the bridge gets cemented into place, only a dentist can remove it.

On the first visit, the dentist takes an impression or CT scan of the patient’s teeth. A dental lab evaluates this impression and technicians create a bridge from ceramics, glass-ceramics or metal to fill the gap. The dentist may place a temporary bridge in the space and prepare the teeth on either side of the gap. When technicians complete the work on the final bridge, then dentists cement that new bridge into place.

The semi-permanence of fixed bridges makes it an attractive solution. Patients also love the fact that installation is faster than with implants. It is less invasive and there are fewer age and health restrictions, so more candidates are suitable for this replacement option. Even so, patients must have healthy teeth on either side of the space for it to work.

3. Implants

When replacing missing teeth, dental implants are the most expensive. Even so, people continue to choose this over the other available options whenever possible because it is permanent and resembles real teeth most closely. This proves especially helpful when the missing tooth is an incisor, canine or premolar.

The most important thing to note about implants is that it is a type of dental surgery. Subsequently, some patients may not make good candidates. Older patients especially may face greater risks due to bone loss and longer healing times. Implants also require multiple visits and take a year or so to complete.

Still, implants have a high success rate when patients are healthy, particularly with younger patients. Implants are also more stable and comfortable than other options, with no need to cause damage to adjacent teeth. Finally, patients can floss and brush as they normally would, reducing the likelihood of decay, gum disease and further tooth loss.

4. Hybrid Solutions

When a patient loses multiple teeth, the dentist may consider combining options to create a more holistic solution. Every situation is unique and patients must consider individual candidacy for each option. For example, if a patient makes a poor candidate for dental implants, dentures secured by implants may not be possible.

Another common hybrid option is the implant-supported fixed bridge. For people missing consecutive teeth in a row, this may help to reduce the cost of getting implants for each space while achieving a similar overall look.

Frequently Asked Questions

When considering multiple teeth replacement options, it is only natural that patients may have questions. Here are some of the most common ones we get at the office.

Are Dental Implants Safe?

WebMD estimates that dental implants have up to a 98% success rate and generally involve few complications if any. Examining a patient’s health records also helps to ensure that the individual is a suitable candidate for the procedure beforehand. This and other due diligence measures further help to reduce any risks that may result from oral surgery.

Can I Get Dentures the Same Day of My Extraction?

Many patients are surprised when we tell them this, but yes, it is possible to get dentures the same day extractions take place. This requires some prep work before the extraction and is not a suitable option for everyone. Patients need to discuss this with their prosthodontist at [[DBA]] to see if it is right for them.

When Do I Replace Dentures?

Dentists differ on estimates for how long dentures last. Some say as few as five years, while others estimate as many as 10 years. Ultimately, it depends on personal care and how well the gums and jawbone progress after receiving dentures. Gums may change shape and dentures do become worn out over time, making replacements necessary. Patients generally know when to get new dentures as the set may not fit as well as before. The color may also change.

How Long Do Bridges Last?

Bridges are semi-permanent and may last for five to 10 years. Patients may struggle to properly brush and floss the teeth because of the way teeth get cemented together to hold the bridge in place. This may lead to decay and gum disease. Patients who stick to a special tooth-friendly diet and maintain regular checkups can keep healthy bridges for up to 15 years.

What Is A Tooth-Friendly Diet?

A tooth-friendly diet refers to eating habits that reduce stress on bridges and new dentures while chewing. It also involves staying away from foods that increase the likelihood of decay. Dentists generally agree that patients should eat more vegetables, fruits and other fiber-rich foods in place of meat. Patients should avoid hard candy, popcorn and nuts as tough foods may lead to bridge failure.

What Happens If I Do Nothing About My Missing Teeth?

Over time, the remaining teeth may begin to shift out of their original positions. This may lead to bite problems, which, in turn, can cause tooth decay and further tooth loss. The roots of natural teeth stimulate the jawbone. The loss of this stimulation causes decreased density. Not only can this affect facial structure, but it may also make it difficult to put a dental implant in place, should a patient decide to do so in the future.

Making the Right Choice

We caution our patients to remember that not everyone is a suitable candidate for all available options. Even when patients are suitable candidates for several or all of the options highlighted above, they may struggle with choosing one. [[DOCTOR]] and our staff will evaluate each patient’s specific needs to help them make the right decision.

Once you have made the selection from the multiple teeth replacement options available, we can move on to the next step. To schedule an appointment with [[DBA]] in [[CITY]], give us a call today at [[PHONE]].

Call-Outs

  • Multiple tooth replacements options may resolve tooth loss by filling in the gaps, even if there is total loss.
  • Cavities eat away at the enamel and can either cause a tooth to come loose or begin to hurt so badly that a patient requests its removal.
  • Gum disease, also known as periodontal disease, is one of the leading reasons worldwide for tooth loss in adults.
  • …facial trauma may result in tooth loss.
  • Patients who choose dentures love that there is no surgery involved.
  • WebMD estimates that dental implants have up to a 98% success rate and generally involve few complications if any.
  • The semi-permanence of fixed bridges makes it an attractive solution.