Information
Last Updated: 3.5.19
Contact: [email protected]
- Amer Sports represents major outdoors brands like Salomon, Arc’teryx, Atomic, Suunto and many others. Their motto is “Live to Play” and they want their copy to represent that.
Tone/Voice:
- Company motto is “Live to Play” and they want the copy to have a fun and playful feel while still being professional.
Keywords:
- The product names are listed in the “Article Topic” column and should be used in the copy at least once (ideally in the first sentence or two).
- Each keyword only needs to be inserted one time, and then can be used naturally throughout.
Format:
- URL you are rewriting at the top of page (if applicable)
- Meta Description
- Title of Product
- Claim – Max of 75 characters
- Benefit x 3 – Max of 35 characters each
- Description – Max of 300 characters
- Save the article as the product name.
- Please put Amer Sports in the email subject line.