• Write the articles in a positive or neutral tone.
• Use 2nd or 3rd person voice.

Keywords:

• Use the primary keyword (column C) once naturally and positively.
• Do not use the keyword in the introduction, conclusion, or headings — see “Keyword Placement” tab for more information.
• Hyperlink the primary keyword with the URL provided in “Landing Page” column (column E).
  • Link to 2 or 3 other sources, but never to competitors of the link provided.
• If the EXACT MATCH column (column F) says YES, you will use ONLY the keyword when hyperlinking.
  • Example for keyword “content writers”: Hiring content writers can significantly improve your business.
• If the EXACT MATCH column says NO, you must use one or two words before or after the keyword as well as the keyword in the hyperlink.
  • Example for keyword “content writers”: Hiring content writers can significantly improve your business.
• When it is not an EXACT MATCH and it is a location based keyword, you can add STOP WORDS to the keyword. 

Format:

• Create your own title. The topic given (column E) is to give you guidance on the subject of the article.
• Use headings
• Article should have at least 3-4 paragraphs.

Do not hyperlink the keyword in the introduction, conclusion, or headings.

Example Article Format: Introductory paragraph text (No keyword here)

Descriptive Heading 1

Paragraph text (Keyword should appear no earlier than here.)

Descriptive Heading 2

Paragraph text 

Descriptive Heading 3

Paragraph text 

Descriptive Heading 4 (Optional)

Paragraph text 

Descriptive Heading 5 (Optional)

Paragraph text  Concluding paragraph text (Do not use keyword here)

• Save the article as the “ID#_primary keyword.” The ID can be found in column N.
  • Example: “8930_baby boy names”

SUBMIT

• The Document Link (column F) contains a unique URL that will take you to a blank Google Doc. 
• You MUST copy your content into the Google Doc before it is considered complete. 
  • Only the title and article body are needed. Make sure your formatting is appropriate – Bold title/headings, properly spaced paragraphs, etc.
  • Note that Google automatically saves the work for you. Just paste the content, check the formatting, and click out. 
• DO NOT paste multiple articles into the Google Doc! The client has provided one Google Doc (so one Document Link) for each article. 
• Once you have pasted your work to the Google Doc, send your article to [email protected] with “Base Search Marketing – Training – ID#” in the subject line of your email. 
  • Ex: “Base Search Marketing – Training – 8930”

Example Article 1 (Keyword: “digital marketing strategy”)

How To Effectively Market Your Business on a Budget

New businesses, whether they are small or large, often have a very limited budget for marketing the products or services provided by the company. Sometimes, there is no money at all for marketing. To provide a means of connecting with the public and introducing potential consumers to your products, you must have a way to make money – it is a truism older than time. So, here are seven ways to successfully market your business on a budget.

Social Awareness

Keeping up with social media can feel almost overwhelming. That is why marketing research and tactical planning firms can be found to help with your digital marketing strategy. Creating a marketing jingle, defining a consumer base, and increasing conversion through targeted ad campaigns are all ways your company can benefit from this type of marketing strategy.

Guerilla Tactics

It may surprise you, but guerilla marketing tactics work when they are non-violent, brightly colored, and friendly. Try painting the side of your building, creating art on the windows, or offering a free water bottle to the first 50 people who ask about your company’s latest product line. The public does not know they are being forced to pay attention, because they enjoy the outcome.

Community Involvement

Have a party with free gifts and invite the community. Offer balloons, key chains, pens, or a fridge magnet with your company’s logo on them. Or you could set up a contest to see how many of the area businesses can collect cans of food for a homeless shelter or soup kitchen and offer the winner a grand prize package that includes some of your products or services. The more fun you have with this idea, the more fun others will have, too.

Valuable Information

A fresh, exciting website is critical in today’s marketing campaigns. It should be easy to navigate and informative, and it should contain information that draws in your customers, potential consumers, and anyone else looking for products and services you offer. For example, if your company exterminates rodents, include a few pages filled with information about topics related to consumers’ homes, yards, or personal lives that relate back to ways your service can increase their lifestyle by removing the critters.

Old-School Advertisement

Television, newspaper, and radio can be expensive mediums to advertise in, but there are other old-school options you should consider when beginning a marketing campaign. Consider promoting your products with window decals, bumper stickers, or car magnets. If you have a list of consumers, offer a coupon, deduction, or prize for sharing an introductory discount with a friend.

SEO Creations

Search engine optimization often frightens people because of the industry changes that have occurred over the past decade, but do not let that keep you from participating in one of the most powerful ways you can produce a marketing strategy that has the potential to introduce your business to millions of people. Create pages with content that appeals to consumers by including insightful and engaging information.

Media Involvement

Thinking beyond the limits of your business can get you some amazing publicity when you involve the media. For example, send out a press release and then sponsor a children’s face painting, popcorn, and ice cream event for the neighborhood children, with a 10% discount for parents who purchase your products or sign up for services at the event. Let the media advertise a costume contest for adults with special categories – with your products as the prizes.

Blogging Entertainment

One of the best ways to get people interested in your products is to entertain them, whether you’re making them laugh or cry. How many times have you seen stories that went viral because of the emotional value it held for viewers? You can also find a blogging team to create a consistent number of blogs per week or month, or spend time on an authority domain, answering questions related to your business.

Marketing Results

Being visible is important to any startup or small company that wants to grow; however, building a consumer base is also about creating a relationship. Use the tips above to reach a broader audience, and then keep consumers coming to your business because they trust you.

Example Article 2 (Keyword: “Instacart headquarters”)

Keys to a Happy and Productive Family

Keeping track of your own schedule can be difficult. Managing the lives of others, especially if those people are children, is a daunting task. Parents can use all the help they can to run an efficient household. From delivery services provided by companies like Instacart to scheduling apps on your phone, here are five tips to keep your home productive.

Keep It Straight

Having a calendar to keep track of your family’s events is a good way to keep them organized. Doing this allows your family to make arrangements for rides and to let everyone know where they need to be. Organizations such as Instacart headquarters provide services to make your planning simpler by delivering essential items to your door, reducing the time you need to spend at the store. Having your children prepare for the next day makes getting out the door for work and school faster and more efficient. Plotting out your schedules like this also helps if an emergency comes up and plans change. For families with older children who have electronic devices, you can opt for a scheduling app that each person can refer to and receive reminders instead of getting a paper calendar.

Assign a List Of Jobs

Another way to have a productive household is to give each member a list of jobs to complete. This frees up your time to concentrate on more difficult tasks. It gives children a sense of responsibility when they own their chores which will help them when they are adults. Be sure to find something for each member to do and possibly help the youngest with theirs until they get the hang of it. If it is difficult to get your children to participate, you might introduce a rewards system to give them incentive to finish them. This can make it a game for the entire group.

Plan Your Day

Along with posting a calendar to record your events, you should also be setting your day into a repetitive pattern. This method keeps your children balanced and sets limits that will foster responsibility. Meals and bedtimes should be scheduled for the same point every day. Children should have certain times of the day for their homework and to play games or watch television. They should get up and have the same routine every morning before school. Getting started on such a project will be difficult at first but when your family gets used to it, they will benefit in the long run.

Be Cognizant of Yourself

To get ahead of your busy day, you should plan to wake up and get ready at least a half hour before they do. You can use this time to prepare for the day or you can use it to have quiet time to yourself to read the paper or a book, have a cup of coffee or take a walk. Making time for yourself is a priority to relax and be less stressed about the chaos that goes on in the family. You should also make time for just you and your partner so you can strengthen your relationship. This will help build up your family in the long run.

Have Fun With Your Family

Structure can create great productivity; however, stopping to have fun encourages your family to work together and treasure the moments that you have. You can surprise them with something as simple as a game night or an afternoon of baking, or something as complicated as a trip out of town. Doing something like this can be enjoyable while it teaches people a new skill. You can also set up traditions in your home you can follow every year, especially during the holidays. Find an activity that everyone can take part in so they can build the experience together. This particular type of structure will make memories for your children that they will remember for decades.

Example Article 3 (Keyword: “tinnitus assessment”)

4 Ways To Improve Longevity

You have likely heard advice for how to stay healthy your whole life, and you probably have turned a lot of that good advice into habit. As your body ages, however, you may need to adjust many of the ways that you care for yourself to adapt to the aging process and extend your lifespan. This can include anything from changing your diet to getting an assessment for tinnitus. Here are four practices that can improve longevity to add to your self-care repertoire.

1. Be Vigilant About Diet and Exercise

Many people notice that they have to change their diets as they get older. Perhaps the spicy foods you enjoyed as a 30-something keep you awake at nights now. Your doctor may have noted high cholesterol levels in your last checkup. Whatever the signs may be, it’s important to pay attention to them. Eat a diet high in fiber and lower in carbohydrates. Try to incorporate more whole foods into your diet. You may even consider adding a daily multivitamin that is specifically formulated for older people.

You also need to keep moving. As you age, your body loses muscle mass and flexibility. The good news is that you don’t have to add high impact cardio workouts. Try Pilates for maintaining flexibility in your spine and feet as well as building core strength. A daily walk can also help you keep your muscles in good working order.

2. Boost Medical Care

A yearly checkup, eye exam and dental appointment are good ideas for a person of any age, but older people may want to talk to their doctors about additional tests that can be helpful. If you are noticing hearing loss, for example, you may want to schedule a tinnitus assessment to see if there are treatment options. Bone density also tends to decrease, particularly for those who are at risk for osteoporosis. A bone density test can help detect problems early.

You may also benefit from adding vaccines. A simple respiratory infection can progress rapidly and turn into something life-threatening. People over the age of 65 should consider getting a shot to protect against pneumonia as well as a yearly flu shot. After the age of 50, a shingles vaccine can protect you from this common painful illness.

3. Embrace Mental Challenge

Going to work every day often provides a built-in practice for actively engaging your brain. Once you retire, however, you must seek out challenging stimuli to stay sharp, particularly as your mental faculties begin to decline. Even if you don’t have any form of dementia, a little memory loss is common with aging. Finding ways to slow down the process is crucial to maintaining your mental acuity.

Find an activity you love. If you have always enjoyed reading, use your downtime to explore new books. Crossword puzzles and number games can also keep your mind engaged. If you like electronic games, you may be interested in those that are specifically designed to fight memory loss.

4. Maintain Social Support

A supportive social network is important for mental and physical well-being at any age. As you get older, it becomes even more important. Many studies show a significant link between high levels of social support and the reduction of risk for mental illness, physical issues and early mortality.

If you live alone, that doesn’t mean you have to spend your whole life by yourself. Schedule time with your family and friends. Join social clubs in your city. If you like to travel, you can find organizations that specialize in group travel for senior citizens. Maintaining an active social life can keep you both mentally and physically healthier as you age.

You will probably notice the need for many changes in both your body and your mind as you get older. Eating a healthy diet and staying physically and mentally active are just a start. Maintaining a great relationship with your doctor as well as your family and friends can also help prolong your life. You can increase your longevity by building new habits to slow down the aging process.

Example Article 4 (Keyword: “hearing loss solutions”)

6 Tips for Aging Healthfully and Happily

Getting older definitely comes alongside its fair share of changes. Some of those changes will be welcome, while others won’t, but ultimately aging is what you make of it. The more you understand about how to care for your body as it ages, the more you’ll enjoy the process. The following tips can help.

1. Stay Active

The older you get, the more important it becomes to stay as active as you can. Regular exercise keeps your joints limber, preserves muscle tone, and helps keep your brain cells healthy. Thirty minutes of activity per day is a good baseline to shoot for, but don’t feel like you have to do it all at once. Logging three shorter activity bursts of ten minutes apiece is just as beneficial. What you do for exercise is completely up to you, but even just some light walking will do the job.

2. Eat Healthfully

The more mindful you are of what you put into your body and how you eat as you age, the healthier you’re ultimately going to stay. Nutritious, wholesome foods like fresh vegetables, fresh fruit, lean proteins, and whole grains should be the mainstays of your diet. Keep consumption of sugary, salty, fatty, or pre-packaged items to a bare minimum, if you eat them at all. You’ll drastically lower your chances of developing serious ailments like Parkinson’s, Alzheimer’s, and cancer. Make sure you get plenty of fiber for digestive health as well.

3. Keep Up With Check-Ups

Regular doctor visits are important for people of all ages, but it’s especially important to stay on top of your check-ups as you age. Check in with your primary care physician once a year and specialists as often as recommended, but make an appointment sooner if anything worrisome comes up in the meantime. Be sure to have your eyesight and hearing checked on the regular as well. The sooner you’re fitted with any glasses or hearing loss solutions you may need as you age, the higher your ongoing quality of life will stay.

4. Prioritize Sleep

Although insomnia can plague people of any age, it’s especially common in older people, so it’s important to do what you can to preserve your sleep quality. Establish a regular sleeping schedule for yourself that you stick to as closely as possible. Keep your bedroom dark, as well as temperature controlled. (Most people sleep best in rooms that are nice and cool, but it’s up to you to decide what’s most comfortable for you.) Steer clear of alcohol or caffeine consumption in the hours leading up to bedtime as well.

5. Maintain Social Connections

It goes without saying that loneliness can be a real drag, but it can actually be harmful to your health as well, especially as you age. Aging people who are lonely and lack social connections are more likely to suffer from dementia, anxiety, and depression as they grow older. They also tend to die sooner than those who have plenty of friends and strong family connections. That said, make it a point to stay connected to other people as you age. Spend time with family. Maintain your friendships. Stay involved in your community by volunteering, taking classes, or anything else that strikes your fancy as well.

6. Nix Bad Habits

If you’re a smoker or consume tobacco products of any kind, one of the best things you can do for your body is quit. It’s never too late, so it doesn’t matter whether you’ve smoked your entire life or only for a couple of years. You’ll dramatically decrease your chances of getting cancer, lung disease, and the like as you age. The same goes for heavy drinking. The fewer bad habits you have, the longer you’ll live and the better your quality of life will stay. From staying active to learning about overcoming hearing loss, these are just a few of the ways you can make the aging process as positive as possible for yourself, but they’re an excellent start. What are you doing to age healthfully and happily?