Tone/Voice:

• Utilize a conversational but not too casual, engaging tone when constructing paragraph blocks – not dry fact, period; fact, period.
• Write with an active voice and tell the product’s story, as well as why it can make a difference for our customer.
• For consistency, utilize proper AP stylebook format when writing.
• Avoid using lazy clichés when describing products in order to retain customer interest.
• Never use manufacturer copy, or complex vendor-speak, in product descriptions. Unique organic content only and keep it understandable to the customer.
• DO NOT include the type of Jeep the part is for in the text or the vendor part number.
• The example article is for format and structure reference only, not tone and voice.

Keywords:

• The product names are listed in the “Article Topic” column and some basic version of that name should be used in the content.

Format:

Descriptions should be submitted using the Google Form listed in the Master Instructions. Also, submit them as a word doc to the submit box.

• Part Number
• Product Name (Use as is from website, doesn’t count towards total word count)
• Key Features (Bullet points limited to one sentence — try for 3-5 bullet points for each product to highlight strengths. Don’t use bullet points but put each feature on its own line in the box.)
• Description (Focus on the function of the piece and the materials. Talk about what that part does in general, the purpose it serves, etc. Mention the warranty, call out if it’s an OEM part. You can Google the part number to see if any other sites have specific information about that part, but you most likely will need to speak in generalities about it.)
• Learn More (A 2-3 sentence breakout of top features. THE EXAMPLES OF THIS DON’T ACTUALLY PERTAIN TO THE PRODUCT BUT ARE JUST THERE TO GIVE YOU AN IDEA OF WHAT TYPES OF THINGS TO PUT. Something in the same format as this one for wheels:)
  • Durable Coating: Gunmetal gray painted finish with clear coated machined accent bead for a fierce look.
    Construction: One inch wider than factory wheels and offset to meet the standard for larger tires.
    Hub-Centric: Designed just for Jeep axles, the weight of the vehicle is carried on the center-bore and not the wheel studs.

• Submit finished content through the form AND to the submit box.
• Save the article as the product name.
• Please put Quadratec in the email subject line.

Example Product Description #1:

ID#: 1A

Part#: 11132 9177

Mopar 1XZ76FX9AB Rear Clear Window in Black Twill for 13-18 Jeep Wrangler JK

Genuine OEM replacement rear window
Comes with a 12-month, 12,000 mile limited warranty
Usually installs in under an hour

Your Jeep Wrangler is a beast. When you hit the trail, though, limbs, branches and rocks can wreak havoc on your rig’s windows. If you are looking through a pitted or cracked rear window, you simply aren’t getting the most out of your machine. Even worse, other Jeep enthusiasts may think you don’t take good care of your Wrangler. This replacement Mopar rear clear window solves both problems. Black twill surrounds a clear window to give you a factory-quality look. Further, because this window zips in place, you don’t need expensive tools to achieve professional-grade results. Simply put, this Mopar replacement window looks as good as it functions.

Built to Endure: Offering premium materials either made from billet aluminum or stainless steel. Providing a rust free product for years of performance.

Custom Design: Engineered specifically for your Jeep Wrangler TJ. Giving you a direct fitment with no modification.

Simple Installation: Includes 4 new screws that install into the original plastic gas shroud. The rest of the screws are simulated for a uniform look. No drilling required for a quick and simple installation.

Example Product Description #2:

ID#: 2A

Part#: 12112 1103

Crown Automotive 1FN67RXFAA Front Bumper Cover for 07-18 Jeep Wrangler JK with Factory Fog Lights

High-quality aftermarket part
Comes with a 12-month, 12,000 mile warranty
Usually installs in one to two hours
Tow hooks and fog lights sold separately

Your bumper is your Jeep Wrangler’s first line of defense from boulders, branches and shopping carts. If your rig’s front bumper has seen better days, you need a top-quality replacement bumper cover. The Crown Automotive front bumper cover with factory fog lights is the perfect solution. This front bumper cover comes with a black finish, which virtually matches your Wrangler’s factory trim. Further, this Crown Automotive cover fits securely into your rig’s existing mounts. That’s right, you do not have to worry about drilling into your Jeep’s frame to install this bumper cover.

Unrestricted Exhaust Ports: Tubes sized and shaped to match cylinder-head exhaust port.

Precision-milled manifold flange: Milled dead-flat after welding, for durability and a perfect seal every time.

Stainless Steel: Sustains exposure to ultra-high temps for superior durability.

Example Product Description #3:

ID#: 3A

Part#: 55008 0009

Crown Automotive 55176180MK Body Mount Master Kit for 97-06 Jeep Wrangler TJ

Top-grade aftermarket components
Comes with a 12-month, 12,000 mile warranty

If you have ever tried to customize your Jeep Wrangler’s body or grille, you know how difficult it can be to find top-quality bushings and other hardware. With this body mount master kit from Crown Automotive, you get exactly what you need to outfit your TJ like a pro. This kit comes with upper and lower grille mount bushings, upper and lower body mount bushings and body mount retainer bolts. Instead of shopping for each piece of hardware separately, this kit gives you the spacers you need for both grille and bodywork. Even better, because the bushings are made with factory-grade rubber, you don’t have to worry about these bushings failing or wearing out prematurely.

Non-deforming manifold outlet seal: Self-aligning exhaust seal will never compress or blow out.

Manifold tubes fully welded: Each tube is welded to the flange twice, inside and out.

Super-duty manifold flanges: 1/2″-thick flanges never warp or crack.

Example Product Description #4:

ID#: 4A

Part#: 52403 0035

Crown Automotive 68003272AA Driver or Passenger Side Rear Axle Shaft for 07-18 Jeep Wrangler JK with Dana 44 Rear Axle

High-quality aftermarket component
Comes with a 12-month, 12,000 mile warranty
Ships with bearings and seals already pressed on

Your Jeep Wrangler was built for extreme off-roading. Still, the trail can be a bit too aggressive sometimes. Few things can stop your rig in its tracks faster than a broken or damaged rear axle shaft. The passenger side rear axle shaft from Crown Automotive is the perfect replacement part for making a repair you can trust. This axle shaft features a five-on-five bolt pattern, allowing you to attach it to your Dana 44 rear axle in usually between two and three hours. For professional-grade results, you simply can’t go wrong with this 30-spline axle shaft for the passenger side of your Jeep Wrangler JK.

Reads & Displays CEL Codes: Displays Check Engine Light Codes (CEL) on an easy to read hand held display. Erase codes and turn off the Check Engine Light.

OBD2 Supported: This universal Scanner Tool will work with any vehicle 1996 to present that has an OBD2 port. Simple plug and play operation.

Multiple Language Options: This unit has options for 5 languages that includes; English, German, French, Spanish and Dutch.